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Jeni & Santo

Cognac - The Brandy

Hey Friends, lets have a boozy reading!!

COGNAC ( BRANDY )

Cognac is named after the town of Cognac in France and is the most famous variety of brandy produced in the wine growing region surrounding the town from which it takes its name. The demarcated brandy regions in Europe are Cognac and Armagnac in France and Jerez in Spain and their 300 years old production remain unchanged

Cognac is made of Saint Emillion grapes, they are distilled twice in copper pot stills and are aged atleast for 2 years in French oak barells and are produced by " Water of Life " which means double distilling white wines from any growth areas.

It was first created to use up the grape waste of wine making and was considered a drink of the poor,  the wine waste was dry acidic thin and not suitable for drinking but excellent for distillation and after distillation is complete, it must be aged for 2 years to be called " COGNAC".

The final product is diluted to 40% alcohol content and 80% with pure and distilled water, infact some add caramel to color the Cognac.

Each Cognac house has a master taster who is responsible for creating this delicate blend of spirits. The cognac produced by a company today will be similar to that of 50 years back. It is considered similar to a blended whisky or non vintage Champagne, which also rely on blending to achieve a consistent flavour.

Cheers

Jeni & Santo

New Commercial's Mantra

Hey Folks

Though Television is one of the biggest techno break through of the century, entertaining millions of people, it is the commercials  which had stayed in the minds of us than the programmes. Advertising has evolved to different stages like anyother industry and here we share the latest transformation it had gone through in the case of using children to promote food and beverages, we are  sure you will enjoy reading this and will think of this blog whenever an ad commercial pops in your television.

 

Adults replace children in food MNCs ads ! Companies Finally Follow India Pledge The latest Maggi noodles TV commercial features two wrinkled old men,with hearing aids,flying kites on a roof as they argue in trembling voices about the flavour of instant noodles.The commercial comes as a surprise to viewers used to watching kids shout Mummy bhookh lagi (Mom Im hungry),with the mother replying,two minutes, and Nestles Maggi is not alone. In the food and beverages sector,top companies such as Pepsico (Frito-Lay ),Kraft Foods (Cadbury) and Hindustan Unilever (Kwality Walls) too are now using adults for TV commercials. So,where have all the kids vanished and why the answer to that query lies in a European Union Pledge undertaken by 11 Food Industry giants such as Nestle,Unilever,Coca Cola,Pepsico way back in 2007. Under that oath,the MNCs agreed not to use children under the age of 12 in advertisements shown in the European Union countries. A group of global food and beverage manufacturers agreed to adopt a worldwide voluntary commitment to advertise to children under 12 only products that meet specific nutrition criteria. In MAY last year, eight food MNCs such as Nestle, Hindustan Unilever, Pepsico, Kellogg's extended that oath to India in what was called the India Pledge. They, however, had missed their December 31,2010 deadline to put up the details of their new child-friendly policy online for review. What we are witnessing now are the first steps of putting that pledge into practice. The move has made wideranging impact in the advertising industry. Media planners feel that with diversification in the product lineup, it makes sense to steer the conversation away from children. Every category is trying to expand market share by reaching out to a wider range of consumers, like whole wheat noodles for adults, or 'dahi' for kids as flavoured yoghurt, says advertising copywriter Sudhir Das. Pepsicos Frito-Lay, once marketed aggressively with the childrens toy tazos, has now signed up Saif Ali Khan, a 41-year old father of two, as brand ambassador. The Meethe mein kya hai campaign from Cadburys Dairy Milk does feature children, but tries to position the product as something of a family dessert. Even Kwality Walls products like Cornettto feature youth in their television commercials. There is also the feeling that the client has finally loosened up enough to consider creative solutions that go beyond what marketing research dictates. Copywriter Utsav Khare thinks it makes sense to reach out to a wider demography, and, Nestle spokesperson Himanshu Manglik agrees when he talks of the recent Maggi campaigns. The storyline consciously reflects the very strong connect of the product with consumers across all age groups in the family, he says. However, not all signatories have made a complete transition. HULs Knorr,with its khao piyo campaign for noodle soups with Kajol can still be seen on air. But as most adults would agree, children today are not what children once used to be. You don't necessarily need to spin fantastic tales around a creature who can stretch its limbs for kilometers to sell them gum, as in the case of Big Babool. For Center Fresh, also from Perfetti (not a signatory to the pledge), a grown man telling his father that he has failed his exams yet again did just as well. A 12-year old is really 18 today. You don't need to speak to them in a different language. If an ad can entertain them or make them laugh, it works, says Khare. Adman and Hindi film songwriter Prasoon Joshi too points out the difference between selling to children and using children to sell a product. He cites the example his Alpenlibe commercial starring Kajol and a crocodile. Children loved it! It's a very adult view, that children would like different things.They like the same actors as the adults, for example, says Joshi. So the next time you see middle-aged men and women trying to sell you the latest brand of candy,you can rest assured they're not kidding you.

Cheers Jeni and Santo

MYSTERIOUS OR CO- INCIDENCE

Hi Friends,

All these few days we have been about food and people mainly, hence for a change we thought of serving you with some Mysterious Facts of Two Ex- Presidents of one of the world's most powerful nation United States of America, am sure you would be at the edge of your seats as you read through this mystery.

                                  Mysterious  OR Co- Incidence

• Abraham Lincoln was elected to Congress in the year 1846.

           John F. Kennedy was elected to Congress in the year 1946.

• Abraham Lincoln was elected as President in the year 1860.

          John F. Kennedy was elected as President in the year 1960.

• Both were particularly concerned with Civil Rights
• Both Wives lost their children while living in the White house.
• Both Presidents were shot on Friday
• Both Presidents were shot in the Head
• Both were assassinated by Southerners
• Both were succeeded by Southerners named Johnson

• Andrew Johnson, who succeeded Lincoln was born in 1808

          Lyndon Johnson, who succeeded Kennedy was born in 1908.

• Lincoln's secretary was named Kennedy

          Kennedy's secretary was named Lincoln

• John Wilkes Booth, who assassinated Lincoln, was born in 1839

          Lee Harvey Oswald, who assassinated Kennedy, was born in 1939

• Both Assassins were known by their three names
• Both names are composed of 15 letters

• Lincoln was shot at a Theater named " Ford "

          Kennedy was shot in a car called " Lincoln " made by " Ford "

• Lincoln was shot in a Theater and his assassin ran and hid in a Ware House

          Kennedy was shot from a Ware House and his assassin ran and hid in a Theater.

• Both Booth and Oswald were assassinated before their Trials

Cheers

Jeni & Santo

The King of Pop

Hey Friends, am sure you are all aware that today is the second death anniversary of The Pop Legend Michael Jackson. He was a person who gave a different perspective to Pop Music by adding lot of emotions to his songs and music.

MICHAEL JOSEPH JACKSON

Michael Joseph Jackson  was born on 29th August, 1958 in Indiana USA. He was an American recording artist, dancer, singer, song-writer, musician and philanthropist. He is referred as the KING OF POP and recognized as the most successful entertainer of all time by Guiness World Record.

He was the 7the child of the Jackson family and debuted on the professional music scene along with his brothers as a member of Jackson 5 in 1964 and started his solo performance in the year 1971.

Jackson's 1982, album "Thriller" is the best selling album of all time. His other records including " Of The Wall", " Dangerous", " Bad" and " HIS tory" were among the world's best selling. He is one of the few artists to have been included into the Rock and Roll Hall Of Fame twice.

He holds multiple Guiness World Records apart from 13 Grammy Awards, Grammy Legend and Grammy Life Time Achievement and also 26 America Music Awards and 13 number one singles in the USA in his solo career.

He is also a notable Humanatarian and Philanthropist donating and raising hundred million dollars for beneficial causes and supporting more than 39 charities.

Aspects of Jackson's personal life like his changing appearence, personal relationships and behaviour had always flaired and generated huge controversies.

In 1993, he was accused of child sexual abuse, but the case was settled out of court and no charges were brought forward. In 2005, he as tried and acquitted of for the sexual abuse allegations and several other charges after the jury, ruled him not guilty on all counts.

It was while preparing for his concert series, " This Is It ", Jackson died of Acute Propofol Intoxication on June 25th, 2009 after suffering from Cardiac Arrest..

Jackson's death triggered a global outpouring of grief and as many as one billion people around the world reportedly watched his public memorla sservice on live television.

Long Live his Legacy !!

Cheers

Jeni and Santo

FACTS OF THE WORLD

Hi Friends, we have been talking about food and beverages for the past 2 days, hence, we thought today will be a day of certain FACTS.

• Do you know why Sodium burns in Water? Here comes the answer now for you - Sodium, a metal will burn when put in water, surprising right? but the same metal when placed in kerosene will not burn Why? because  when it is put in water, hydrogen gas is liberated and Sodium Hydroxide is formed, so the metal starts burning - Any doubts?

• A normal Intellingence Quotient ( IQ) ranges between 85 and 115, but do you know the IQ of Johann Wolfgang Von Goethe, the German novelist was 185!! any comparison.

• The Cheetah's dont live in family The  male Cheetah leaves the female immediately after mating, and the cubs are raised by the mother Cheetah alone - Any doubts?

• Canada has the most coastline in the world. The country has nearly 2,50,000 kms of Coast - six times more than Australia - Wanna go for a drive?

• How are Perfumes prepared? Fresh flower petals are spread upon thin layers of fat, which absorbs the scent. This is repeated till 1 pound of fat holds the fragrance of 12 pounds of blossoms. Alcohol is mixed with the perfume laden fat from which it absorbs all the fragrance. The spirit is then sent to factory to be blended in many varieties.

• Anahlops or Double Eyes is an uncommon and wonderful fish from Tropical America. Each of its eyes contains two pupil ( Opening in Iris of the eye ) one over the other. When the fish swims on the surface to take food, the upper pupils of the eyes are outside the water and the lower pupils see underwater.

• Among the world's major languages, English has the largest Vocabulary - about 8,00,000 words.

We are sure that the above facts are quite interesting, we shall get back to you soon with more mind blowing facts of the world.


Cheers
Jeni & Santo

CAFE MOCHA - The Hang out Age No Bar

Hi Friends, though its a sunny day, things that revolve around us is keeping us all going ..................

 Though it's a Tea Break, still thought of writing about Coffee and one of the best hang outs   we are blessed with in today's fast world.

CAFE MOCHA

Cafe Mocha is a variant of Coffee Latte ( Coffee made of hot milk ) inspired by the Turin coffee beverage Bicerin. It is made of one fourth Espresso (concentrated coffee beverage ) and two third of Steamed Milk. Chocolate is added in the form of sweet cocoa powder, though many varieties add chocolate syrups too. Coffee Mochas can contain dark or milk chocolate.

Coffee Mocha takes its name from the Red Sea coastal town of Mocha - Yemen a very dominant exporter of Coffee especially around Arabian Peninsula. Mocha is also used to describe a coffee bean with a " Chocolatey" taste - smaller and rounder than most other varieties, these beans are derived from coffee species " Coffee Arabica " - native of Ethopia and Yemen.

" Mocha Coffee" can refer to either coffee with chocolate drink or coffee brewed with Mocha beans, which are originally cultivated in Yemen and exported through the Port of Mocha.